Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗The Drinkaware Trust · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I have used this for a few years now and have found it really helpful to keep a track on my drinking. Being able to see an overall drinking amount, plus daily levels that are colour coded is motivating, especially when I hit my target levels. Consequently I’ve dropped my weekly drinking levels considerably. I like the latest update where you can quickly add recent drinks- like most people, I imagine, I drink the same things in general. I find it frustrating however that while it is based around a week’s drinking, you can only see 5 days at a glance. Frustratingly, it doesn’t allow you to edit entries. I entered a drink then changed my mind but it wouldn’t let me change to a drink free day. It makes no sense not to be able edit or delete entries. It also fails to load or crashes on a frequent basis. Three days ago when I open it, all my data had gone and it is showing zero across the board. I’ve deleted and reloaded it without success and I’ve had to do that with this app more times than I can remember, which makes me reluctant to keep using it. If these bugs were fixed it would be a great app but I’m currently considering just deleting it and trying another. Edit- have received prompt and sympathetic response from developer with assurance these bugs are being fixed. If this is done I’ll be happy as the app is very useful and having looked at others really is the best of all the drink tracking apps.
Update (Feb 22) - well after another pointless update what have we got? A new way of adding drinks. Why do we still not have any historic tracking, the thing that nearly every reviewer has asked for since it was removed in last year’s disastrous redesign? You keep parroting the mantra that the CMO recommends the ability to track by week but let me state clearly - DISPLAYING THE CURRENT WEEK TO DATE AND THE PREVIOUS WEEK IS NOT TRACKING BY WEEK. If you cannot view your history, literally what is the point of this app? What were they thinking with the update? A few simple tweaks, like making it easier to add a non-listed drink was all that was required, but what we’ve got is a laborious way of adding drinks, a confusing interface and set of dashboards, constant requests to login and no visibility of history beyond the previous week. Unfathomable that anyone thought this was an improvement. Update I keep seeing feedback from the developer saying this “upgrade” was extensively tested and researched with users. This seems a bit odd - did these users genuinely say, “I want to scrupulously enter my data on a day by day basis, but I absolutely don’t want to see any monthly summary of the data, no weekly summary beyond the previous week and no daily summary beyond the previous month”?There’s a big deal being made about migrating user data, but that’s surely a moot point if there’s literally no way of seeing any form of summary beyond the last month, other than going into the calendar and viewing it day by day. It gives absolutely no insight into one’s history and is essentially now useless. I keep entering data in the hope that this may be improved but it’s looking like another calculator might be needed
SECOND UPDATE Have been using for a few weeks now. It’s alright, it works. But too many taps. Recording a common drink should be a single tap on the homepage to add a single drink to today. Instead it’s tap “record drink” tap the drink - if it’s one on the random shortlist, otherwise type it in to the search bar…! - tap how many, tap save. Too many taps, makes it very clunky when it’s something you want to do every day. UPDATE Developer picked up on my review below. Not sure whether it was something they did or it has just resolved with the patience they asked for, but my data is now all back. Still a few niggles (log in every time) buy largely happy and I’m back tracking. Original review: Of course we all have auto-update on so no use giving the only constructive advice which would be to stick with the old version. I’m probably going to consider legal action under GDPR to ensure I get back all my personal data the developers still have stored on a server somewhere but which is inaccessible via the app. So unfortunately two other actions now: 1, download an alternative app; 2, go and have a pint to get over the stress. (Not sure the developers intended either outcome, but there you go.)
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