Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Humankind Charity · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Nice app and all. Useful tracker and pricer. Seriously though, no icon for a 1L beer stein? I mean, I keep clicking the 500ml twice, but it’s just strange for a Euro app to not have a stein option. :/
Very comprehensive and intelligent app. Gives an abundance of useful information and networking opportunities.
The upgrade to this version of the app deleted over 12 months of tracking that I had stored in the old app. Now the app is randomly deleting stored tracking data. Not much of a “tracker” if it doesn’t actually retain data. Time to find a different app.
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