Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗fresh&co · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Did you know knit 🧶 and crochet tops and light dresses 🔖 are so in this year!! 👯♀️ I am just trying to process how it is so 🏝️nice to bag everything 🛍️ ahhh its like summer is never ending almost🏬. Really.. I love this can you - 🤰🏻give me just yeah mixed greens, seaweed, chick peas annnddd hummus?? This salad is soooo delish!! 🥗 Yep 👧🏻 just cause we all want nice skin and tone okkkay like everyone else- like ru even serious rn?? FRESH!! Silly 🦢 If you know So. Cal ummm later!!
I’ve been a Fresh and Co loyalist for almost nine years, and the new app upgrade has me switching to other restaurants. It is so glitchy! It will add expired rewards that I then can’t use or remove. It won’t take my new credit card info. It defaults to a scheduled order time of the last time I opened the app, and then won’t let me select “today” as an option for when I’d like my order. And having to scroll through all of the customization options in order before being able to add to bag is cumbersome, when I used to be able to navigate directly to “dressings,” or “bread,” for example is definitely a step backwards. I’ve been trying to order my favorite salad through the app (or the updated website) for months and today was the first time I was able to find enough workarounds for it to work.
The app is great when it works but there are two issues - sometimes the location I order from doesn’t pop up even though I’ve ordered from there several times before. And it takes 30 mins lead time to order something which I think is too much. Re pricing, they have things on the menu, like the bec wrap for $5.95 but if you order it at the store a la carte it’s more money! I didn’t even want the cheese and they still charged me $1.50 more for the exact same item a - RIDICULOUS.
fresh&co's mission is to create healthy meals that excite the mind, heart and palate. Our menu, farm, local partners and community roots are what make...