Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗MD Anderson Cancer Center · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I just had cancer surgery two weeks ago and am on pins and needles wanting to know if the cancer was contained and what my prognosis is going to be. I get an email saying I have a new test result and immediately go to the app. The app lists the path report but doesn’t give the result and says to go to the website. The website does not have it and doesn’t even list multiple lab results that are on the app! Very heartbreaking for the top cancer hospital to drop the ball on having such a crummy app.
I’m a Stage 4 cancer patient. I don’t have time to waste on your app that doesn’t function properly. I can’t even see the messages I’ve sent my providers, for starters. Also, I’m not interested in going to a completely separate app for what I need to do. I might as well use the full website. I’ll be deleting both app off of all of my devices. For the #1 cancer hospital in the U.S. I expect a lot more out of your technology.
I received a message and need to reply back and there’s not way to reply to the message-?????
MD Anderson Mobile is a free, easy-to use application for patients, caregivers and visitors of The University of Texas MD Anderson Cancer Center in Ho...