Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Saxbys Coffee · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The app functions well if you simply want to order a coffee but there are some annoying aspects. 1) The app refuses to accept any promo codes that my saxby’s has given out no matter how I enter them. 2) The app does not allow you to access the menu unless you are ordering and that aspect of the app is only available when the store is open. So if you want to look up some items on the weekend to show friends what is available you are just unable to access the menu.
Love the new app look! Easy to use, also easier to read. I do miss the option for Apple Pay and hope it will be re-added in the future.
I like using the Saxby’s app to order my coffee on-the-go. However, it is a little cumbersome to use. First, all drink orders have a 0.00 price on the main page. You can only see the prices when you click on the drink to customize it. It would be more convenient to see the prices before you click to save time. Second, customizing drinks is a hassle. There are multiple tabs for sweetness and milk. Milk has to be selected in one tab and then the quantity is in another tab. Clicking on a sweetness option requires unselecting the “unsweetened” option, which is not difficult, but a little confusing when the app doesn’t let you purchase your order because of that little error.
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