Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Roots Natural Kitchen · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
For starters, as I was placing an online order for pick up, I redeemed my $5 off and the screen glitched and took away my $5 discount and my reward offer right in front of my eyes! Another issue is that there’s no easy way to contact anyone from the app based on order issues. Additionally, it won’t let me use a gift card if my total exceeds it (which is super annoying, I just want to use up my gift card and pay the rest on my card which it currently doesn’t allow) Also when you order in person there is no way to scan your app to earn points. Hopefully these issues will be fixed soon!
To start out, the app looks nice and with some UX improvements and attention to some bugs it would be solid overall. Here’s what I’ve noted in the few times I’ve used the new app: The CVV entry during payment would be improved if they leveraged the iOS auto-fill capabilities. Do I need to enter that every time or was it a bug that I had to my last two orders using the same card? I don’t have it memorized. Also, I keep getting signed out and the app doesn’t properly identify itself to Apple to enable automatic password filling. Most frustratingly, I keep getting errors at different steps of the ordering process: when I add an item to my order, when I pay, and, I think, when I selected a pickup location. Why am I even forced to select the pickup location again after I’ve previously ordered. I’m not jumping between locations in Virginia and Delaware. I’m hopeful this is all getting sorted out, and sometime soon if I keep using the app, these problems will all be resolved.
Couldn’t log into my original account since you changed the app so I had create a brand new account from scratch. I was unable to reset my password because the keyboard wouldn’t go away in the screen for me to press “submit”!!!! Then, when I finally ordered there was NO WAY TO ORDER A SECOND ITEM!!! NOT GOOD AT ALL!!!!!!
Order online, save your faves, and quickly reorder