Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗INDY Cinema Group · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I downloaded this new app then deleted it within 30 minutes. App is unusable and virtually impossible to navigate. The website isn’t any better. Why did they even get rid of the old app? It worked 10x better than this one.
I tried the website AND app to create an account and be a member and it will not even let me go through, just repeating the check the information and try again. Can’t believe both is not allowing me to push forward.
And this was an upgrade? You can’t go back on a page once clicked on. There’s just too much to this so called new design makes my head hurt it’s so bad to navigate and use. I mean this is really bad everything about this app makes me wanna cut my membership just bc of this simple fact. Apps are for simplicity not frustration.
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