Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗INDY Cinema Group · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I downloaded this app so I could easily check the movies that are playing and order tickets but when I downloaded it I noticed that they track me and collect a lot of data that an app like this has no reason to have which makes me uncomfortable, but even worse is the app is practically unusable because every time I open it I am assaulted by a trailer that pops up covering my whole screen for no reason and when I exit out of the trailer it pops right back up almost instantly making it impossible to see anything or use the app at all to do anything I’m not sure but I hope this is not intentional and it is some kind of major bug that they should address immediately because I literally can’t use it, it’s worse then those scam “free” app games that play an ad for every minute of gameplay at least they give you a minute this plays a trailer the instant you get in and won’t stop doing so
See what movies are playing today, buy tickets, explore upcoming movies, rate past movies.