Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Adrian Dominguez · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I downloaded it after seeing a couple snippets of it on tiktok I get the subscription pay and then I go back to watch again and says I gotta get the same subscription that I just payed for on top of me deleting my account I’m still getting charged each month for something I can’t even watch
Horrible quality. Tried canceling multiple times and they make it impossible and just keep charging me every month.
If you download this app be prepared to be charged and not able to cancel!
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