Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Fitness Alliance LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The good news is I rarely go to the gym and yet keep paying, this app annoys me enough that if they force this switch I’ll actually stop wasting my money and cancel my membership because this app is so disrespectful. This new Eos app feels like an April fools joke, it lack so much function of the original like payment history, or sessions remaining and integrated training features which you now have to download another app to do the same thing the old one did. The new app is not user friendly, looks visually messy and makes simple things like booking a group class more difficult or impossible. I’m appalled this product was released and feel slapped in the face that they are trying to force people to use such a poorly made app. How are they going to redo an app and not even at least replace the functionality of the original, please get this nonsense together….. or don’t, my bank account will be happy with one less bill.
Doesn’t save filter preferences, have to redo them everyday, sometimes more than once a day. After updating filters of locations AND fav instructors, still can’t find the class I frequent every week. Have to restart app, clear filters and start all over. Took me 15 mins just to book my favorite class. And confirming the booking FIVE MINS before class STARTS is unrealistic. No one has their phone in hand five mins before start, it’s off to the side, we are in our spots and stretching. An hour window would be better allowing us to confirm before we leave home before class. Also the app keeps logging me out and I have to log in again frequently, really frustrating. Also can’t sign up for more than two classes a day. Sometimes I do more than that with the different varieties of classes. I love to book a high cardio and pair it with yoga following sound bath meditation then sometimes do one or two more in the evening. Wish they had worked out these issues before MAKING us use this new app. :(
So I know this is still early but based on what I’ve navigated so far, I don’t really like this new app. I like that I’m able to see locations on there that weren’t in the previous version but what’s the point if none of the classes appear when you filter by those locations? Also, why is my bio age person a male in the new app but female in the other? And I don’t know how to change it or if you can change it in the new app. Lastly, the community tab, doesn’t have the rankings anymore and I really like that because I would give myself goals around that like top 25, 15 or 10. I’ll stick to the old version until I have to move over to this one.
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