Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗PARENT HAVEN INC. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I was hoping to connect with other parents. This seemed like a great tool. Five days later, and still no connections. I’m in the middle of a major city that’s listed as one of their service areas. App says I can “speed up” the process by inviting friends. If I had parent-friends, I wouldn’t need this app, now would I?
Parent Haven powers amazing pregnancy and new parent support groups. Parenting is better with community. Parent Haven connects you with nearby parent...