Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Geneva Technologies, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I absolutely hate the way the filters do absolutely nothing. Why on earth am I seeing 19 and 20 year olds when that’s so far out of the age range I set?? Why have the filters if they don’t do a blessed thing? Then the distance filter: instead of being in actual miles, it’s “close,” “nearby,” “far,” “wherever.” How are we supposed to know the app’s interpretation of these words and how they compare to what we consider close or nearby? It doesn’t matter though because I’m still getting people from 3+ hours away regardless of the setting. I get shown more people one hour away than I do from the actual city I live in (and it’s a major city). Why even have filters?? Oh, and I just realized that all the people I’ve blocked still show up in my feed. Wtaf?And before the developers insult my intelligence in a reply, yes, I’m sure the filter settings are saved. I’m sure the location on my profile they should be basing the distance off of is correct. Yes, I have updated to the most recent version of the app. Also, while I think the group feature on this app has more potential than the last, it is extremely chaotic and hard to navigate. Also, the only way I’ve been able to find groups is if the people in my feed are in them and I click on them through there.
Someone failed at this revamp. There seems to be no algorithm, which makes finding true friendships difficult. I am all about meeting people that can broaden my thinking and do not gravitate towards people who fit in my exact demographic and thought patterns, but....... getting rid of most preferences was a bad idea. People go through different phases of life and that has nothing to do with age (one of two filters that still exist). The only other one is distance. Their new distance is a straight line from 1 mile to 50+ miles and no number references in between. You just have to guesstimate where your dot is on the line. I haven't been interested in most people they send me because they are not in my same town and not in the same phase of life I am. I will reiterate, age does not determine if you want to make married couple friends, have chill nights in, or party all night long. That's ageists to think it does. I do appreciate them taking away the dating swipe feature and adding a group option. I wouldn't know how to use the group option because the algorithm is as far off. I hope they update it to help make true lasting friendships, not just giving you options based on someone's age and where they are on a distance line lacking numbers.
I regret jumping the gun and quickly migrating over from Bumble BFF. I liked the profile page a little better off the bat, but hate that filtering for friend matching is gone. Being able to filter by age, distance, and language was important to what I’m looking for in friends. I don’t have the time or patience to scroll through and do my own “filtering”. It’s also weird that I can make groups, don’t get a warning with how complex these groups are what with the different chats, and there is no way to find other groups. The notifications are already annoying or broken too; one of my previous matches also migrated and is the only person in my chat tab. So why is it that in the span of 30mins I’ve received 3 push notifications *while in the app* encouraging me to open the app because someone said hi? Having come from a full-fledged app, I am not interested in a project with less features than the one I was previously using.
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