Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Defined Fitness, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Defined has needed an app update for years! The interface is clean and the class finder is super helpful.
We were assigned random email addresses by Defined. No wonder many of us didn't receive the email invitation to download the app. Took 15 minutes to get into the app to access the barcode with the assistance of a club associate. I was finally advised to use an obvious and generic password to access the app. I wonder how many club members have that same password? These apps contain sensitive information like phone numbers and birth dates. When I changed my password later, I again lost the ability to sign in. Also concerned for instructors' privacy, as their surnames are now included in this app. Who developed this software??? Absolute cluster cluck.
I have been a member for 15 years and the old app worked well. I just now tried to book a class with the new app and couldn‘t even select the club I wanted. This new process is going to be miserable.
With the Defined Fitness App, you can manage your membership details, book appointments, and sign up for classes as you work to achieve your fitness g...