Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Blue Cross and Blue Shield of New Mexico · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I understand they want to make the app secure but giving only 15 seconds to enter the passcode that goes to the email and the 15 seconds countdown starts immediately while receiving the email itself takes maybe five or seven seconds then it won’t copy so I have to memorize it or I have to enter it, which is impossible to do in 15 seconds and it takes around 10 minutes to login because I have to repeat the process tens of times And the passkey will not work. I have to do this process over and over even though I say remember this device, it will not.
I am a new member of BCBS as of January 1, 2023 & called the help line for assistance in getting my account set up. Chris was the one that answered the phone & guided me through each step. He was so patient & helpful, and answered all my questions. Thank you Chris from Texas & Blue Cross for proving such excellent customer service!
The app is really not bad as I’ve heard from others easy to navigate and has pertinent information you may need, the only thing I would improve is the claims tab. It’s a very generic claim tab, I would like to know specific information as to what that “claim” covers, I’ve had many appointments lately and it’s hard to keep up which is which. An “expansion” window may be suitable for this tab. -Al
The Blue Cross and Blue Shield of New Mexico (BCBSNM) app provides access to the Blue Cross and Blue Shield of New Mexico member information and resou...