Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗The Kroger Co. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Makes me depressed
Stupid corporate BS. No reward for doing your work. Another attempt from corporate trying to build brand loyalty from employees who made 1/3 the living wage.
A nickname system would be really neat, especially for when a store as two people with the same name or if someone likes to go by a different name.
For just 3-5 minutes at the beginning of your shift or when returning from a break or lunch, you can walk through short, personalized training session...