Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Nosheen Damir · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Look I’m ok with ads in games but dang I opened the app and before you even get to see the title screen there was 3 1 minute ads I then clicked play and it took me to 3 more ads any time you touch your screen be ready for at least 2 ads. Honestly didn’t even get to play just uninstalled after the 7th ad popped up with out me being able to do anything.
If you want back to back ads then be my guest because this game is stacked with ads you genuinely can’t even play it even if you wanted to give it the chance because of the ads. Also… WRONG GAME… they advertise that it’s a “ZOMBIE VIRUS SCAN ZOME GAME” but you’re basically just working at a paint factory and directing the workers to the right room. This was genuinely the worst game I’ve tried. Would give 0 stars if I could.
Please tell me why I thought this was a virus scan game with zombies because all it makes me do is put people in the right room and I thought I was gonna play a game that I scan people to see if they are infected.
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