Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Totem Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
From being able to customize my Bonds, to seeing them on a map, to 1 click software updates, this app has done well to aid and augment my Totem Compass Experience!
Let me say first, the totem compass itself is insane. So useful. What I found is that the compasses are actually less accurate when connected to the app, hence the lower score. At this point that means the app is not very helpful to me, but the hardware has been a game changer!
The app does as advertise and extremely helpful setting up the compasses. Also helps to tracks the version number of the compass and map view. Can’t wait to see what else they come up with. Truly a great company
The Totem App enhances your experience with the Totem Compass—the world-famous wearable device that helps you find your people without cell service or...