Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Community Health Plan of Washington · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
App is unusable
They made me create a new login (distinct from my credentials for the web version) then kicked me out of the app, throwing errors saying “You are not authorized to access this page.” Upon reopening the app and logging in using the credentials I JUST MADE it says my account does not exist. The bar was so low.
The CHPW Virtual Care App helps you connect with a doctor from the comfort and convenience of your own home or from wherever you are, whenever you wan...