Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗LUCKY CAT ENTERTAINMENT TECHNOLOGY PTE. LTD. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Fix Needed. The reconnect option never works to reconnect to the server. I always have to click return to log in screen. Please fix asap, thanks.
Fun game overall. A TD clone of AFK Arena. After last server maintenance couldn't log into game. All sites are being flagged as security risks.
After downloading a ton of data, the next thing the game does is have me choose a server—three different menus, of which one is empty and the other two have the same single option #92. Next, I get to pick my character. Male or female, then roll to pick a name (a Chinese name in Latin transliteration) and click the Create Character button. Which fails, because the name that the game generated for me “contains sensitive characters”. Ok, roll again. This time, this name is already taken. Four more tries, and one more already-taken name and three more sensitive-characters names. How could they have even released the global build of this game without testing that you cannot even get through the character creation scene? (I assume it works in Chinese, but I haven’t tested that, because I don’t know Chinese.)
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| Name | Price | Type |
|---|---|---|
| $0.99 Gift | $0.99 | One-time |
| $1.99 Gift | $1.99 | One-time |
| $4.99 Gift | $4.99 | One-time |
| $9.99 Gift | $9.99 | One-time |
| $14.99 Gift | $14.99 | One-time |
| $19.99 Gift | $19.99 | One-time |
| $23.99 Gift | $23.99 | One-time |
| $29.99 Gift | $29.99 | One-time |
| $49.99 Gift | $49.99 | One-time |
| $99.99 Gift | $99.99 | One-time |