Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Berkot, Ltd. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I’ve noticed many of the coupons I want to clip do not have descriptions of eligible products. Example: $4.00 off Tide detergent. You cannot click on it to bring up eligible items and I’m pretty sure I can’t just buy any size or type of Tide detergent and get $4.00 off. I need to know what to buy in order to use these coupons! I don’t want to get to the checkout and find out several items in my cart don’t qualify.
I can’t tell you how many times they don’t work When you check out at the store. I’ve even used the store kiosk before checking out to make sure it’s there I’m not sure what the problem is but I don’t think I’m the only person having this issue
I can’t get my digital coupons to work
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