Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Incentivio, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Ordered pizza n app through app. Given a pick up time of 6:30. Got there n they never even started order. Takes 40 minutes to get there. Cancelled order. Was irritated they couldn’t call n tell me. Next day Owner said it was because they were busy n couldn’t call. Said it was bcuz of Bears game, “which they won” I ordered at 5:45? Game started after 8. He wasn’t even there to help his employees. Went to another restaurant n got a call at 8:15 that my order was ready for pick up. Owner said they were keeping it warm. So out of touch n horrible customer service. Will not ever go back!
This was my first time ordering from Aurelio’s Pizza using their app. It was very confusing. I picked “whole” pizza for the topping since I only wanted one topping. It gave me a +1 when I selected Pepperoni and I clicked “Apply” but then it didn’t do anything it took me right back to “whole” pizza or “half” pizza. I don't know how many times I kept going back to make sure that the pepperoni topping, I picked, was applied. It doesn’t take you to another screen to show you what you ordered. It keeps taking you back to “whole” or “half” pizza as if you hadn’t applied anything. Instead of placing a check mark in the topping box of the toppings you want, it adds a -1 or +1 (after selection). So every time I clicked on pepperoni it kept increasing in number. I think I had it up to +5, was I supposed to click on how many pepperonis to add? Very confusing!! After applying the toppings (which should be indicated by a check mark) and clicking on apply, it should take you to the next screen to show you your selection and price. It would have been easier to call the order in.
So easy even I could do it …. No waiting on the phone… really great!!!
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