Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Portillo's Hot Dogs, LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I absolutely love Portillo’s, but hate using the app. When ordering on the app, it does not allow you to choose your location. If you work too far away from the store, you want to use it is a pain and cumbersome and impossible to change without going in the ditch or crashing and losing your life. The default orders for burgers and hotdogs are insane. I do not want a jumbo hotdog or a double cheeseburger. I want a single burger and a regular hotdog. Both have been ordered by me by accident because the defaults were insanely large why even have a default order let us pick what we want And finally let us choose a time for pick up so that you can make the order and have it ready when we want it ready. I am so tired of eating cold, french fries and cold onion rings. I am done ordering them so you have lost multiple sales in that category of food. Again, love food. Hate app.
Have to say Joey Ruiz should run the restaurant, he goes up and above customer service , I was never going back because a month ago our food was cold and burnt, Couldn’t understand why because since u opened food was the best , But a friend from Canada made me take her to try , I just told Joey what happened he apologized and said it should never had happened, He made sure it was made like the first few times , My friend loved it , We will call to make sure when Joey is there , he even came up to us to make use everything was good , even gave us a wine cup when we said a water cup was ok , He said nope let me go find u the right one to use , Keep that young man ,
I’m so annoyed. I went to order in-app so that I could grab food quickly on lunch, but apparently the default option for a burger on the app is a double. I’m sorry- what? I forgot people even eat doubles, that’s so much food and just so unnecessary. When you’re in store at the counter and you ask for a burger, they order you a single unless you specifically ask for a double, so why would it default to a double on the app? That sounds like such a scam for more money. If somebody wants a double, they’ll make sure it is one. But people who just want a regular burger are going to assume they’re ordering a standard single when they click the default burger. So, not knowing it put the order in as a double, I paid almost twice as much for a patty I didn’t even eat. I tried calling the location three times to ask to adjust the order and every single time it just hung up on me, nobody answered, and I ended up having to pickup a pricey order that I didn’t want but didn’t have time to go up to the counter and wait for a new one. Really annoyed with the app layout that just made my lunch so much more complicated and frustrating than it needed to be.
Portillo’s We're known for our famous Chicago-style hot dogs, Italian beef sandwiches, chopped salad, cheese fries, homemade chocolate cake, and choc...