Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Spear Center · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The app helps you track your completion of the daily at-home exercises, but you can’t check off that you’ve done the individual exercises - it’s all or nothing. Also, you can’t go back to the previous day and track something if you completed the exercises and forgot to track it. Just don’t really see the point of it. Also can’t make payments or manage my appointments, so this app is pretty much worthless.
After clicking “View Case”, it crashes immediately
It has been a few years since I’ve been to Spear, and it looks like they’ve switched from a 3rd party app to their own. This one barely makes sense—it seems to have not been designed at all. Hint: each exercise should be its own screen, and there should be a visual cue (e.g., a small animation of the current exercise) always visible.
**PLEASE NOTE: The Spear PT & OT app is only available and accessible to current or previously enrolled patients.** At Spear, we’re committed to pro...