Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗NewYork-Presbyterian Hospital · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
All of a sudden app doesn’t work, keeps crashing and shutting down. IOS is 15.8.2. Should work but doesn’t. *Doubling down and commenting/emailing me that you no longer support older versions of OSX without offering any alternative isn't a good look. You have older patients who don’t have the newest devices. Are we all supposed to buy a new phone to use your app? Lousy planning for the future. A medical app should work with all versions to support all the people who are in the NYP network.*
This is one of the best examples in servicing the healthcare digital patient. One suggestion, it would be really interesting if when you are searching for a doctor, at any point in the flow when specialists appear the occupation title would active a “I should go to this Dr. If I have ….. so helpful since so many with have insurance that allows them to make appointments without referral.
The app usually works great but there are times where there’s no access to it and then suddenly you’ll check it and it works.
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