Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Riley Collective · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I have a not-entirely-common-case problem as a parent of two kiddos. See, my wife is a pediatrician, and I am extremely not that. What’s wonderful is that she is knowledgeable and handles a lot of things for our kids, but what’s a challenge is that I have no way to bring my own perspectives or, when I have questions, I bother her by asking lots of admittedly dumb things. Riley solves this for me! I can ask Riley my dumb questions and the all gives me great responses! Honestly it’s a bit uncanny how much it sounds like my wife too… but I love getting well informed views _without_ always having to consult my in house pediatrician. Wonderful app. Get this, and chat with Riley instead of terrifying internet groups, bringing your kid to the doctor too often, or bothering your family members with too many questions.
Our first kid had endless attention…several trackers, books, and many questions to our pediatrician and friends. We didn’t have Riley for him but I can see how helpful the app would have been. We are more laid back with our second kid and have found the app to provide helpful reminders, nudges, and ideas. We don’t have the time to research/obsess like we did with kid #1 so I appreciate this being my one stop shop. Chat first nature is great and the app design/UI is slick.
I do like the idea of the app and when it works, it’s good. The issue I’m having is I’m running into a few bugs right off the bat. There seems to be no option to invite my partner to the app so we could use it to both our phones. I can add them into the account, but then I can’t actually send that person an invite to join the account. Also when it comes to breastfeeding and editing a session, the timers seem to go all wonky and not correspond with what I’m imputing. Also when it comes to adding her growth info, I can’t confirm the info without entering head size, and we don’t have that info. It should just let us submit the info we do have and not greying out the option unless all details are filled
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