Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Columbia Association · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I used to use the app regularly, then we got new iPhones three month ago and I forgot to download it. I just downloaded it today and it has changed for the worse. Will not let me log in, despite knowing I’m using the correct credentials, and things look at a lot more crowded than they used to. Whoever designed this app needs to take it back to the drawing board
Several reviewers complained about warning messages or other issues. The first time I launched the app, I saw these too. Closing and reopening the app resolved them. Once resolved, I’m able to do everything I would expect in the app, and the UI is far more intuitive than the old app. Thanks for the update, CA!
For a few important things - it says contact the facility by phone. E.g. Can’t change payment card info, my wife unable to log into the app in her phone using the login credentials, tennis clubs only have 25 min and 60 minute options when the facility says nothing has changed in regards to time slots and they still have same availability… , not able to see which courts are booked / available in a given facility etc. The app Upgrade seems counterintuitive… at least for now.
The Columbia Association app puts everything you need to manage your membership, Columbia Card or Guest Account right at your fingertips. Whether you’...