Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Johns Hopkins Mobile medicine · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
It can never locate me to work anymore. Been a year
It gave directions to go to an information kiosk to ask directions. If you directly search for directions for a doctor’s office it returns no results. You have to search in another section for doctors and then click on a hyperlink that doesn’t look like a hyperlink to get directions to said kiosk. I’m a physician at another hospital and it is truly bad. If I could give under a star I would.
Works well if you ever find yourself lost. Tell you exactly what elevators to take, where to go etc!!! New version of hospital google maps!!
Johns Hopkins Medicine’s Find Your Way app helps you navigate from your home to your appointment location at The Johns Hopkins Hospital and Johns Hopk...