Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Richard Kyte · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
When I downloaded the game, the instructions were cut off and I had to figure out what the words on both ends my iPhone were. Needs updating and correction.
Fun!
My son showed me this game and I’ve enjoyed using it as a fun drinking game. Every time you cross the bridge, take a drink! Everytime you move back, take a drink! The game is very fun!
"Ride The Bus" is an exhilarating party card game now available on the App Store! Ride The Bus challenges players to test their intuition and luck thr...