Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Blueprint Bryan Johnson · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I really appreciate the features in this app, especially the bedtime reminder. I can already tell this app will continue to grow into a great place to track health stats, build community and connection, and support people who are helping create a new culture centered around the desire to exist and the actions that support it.
I was an avid user for 6 months. The app is great, but when my session expired, I was logged out. I tried to log back in and it just froze. For a few days, every time I open the app, it went to the new user registration screen with no obvious way to return to a login screen. But in the third day, I was back on the login screen and successfully got back in. This has been the only problem I have experienced in an otherwise awesome app. The community is amazingly positive and supportive, which makes this one of the highlights of my morning routine. Just after I check in, my WHOOP and Apple Watch data are added to my progress. In the evening I check back to make sure I have met my steps, and active calorie goal. The leaderboard encourages me to stay consistent, and meet my goals every day. Bryan Johnson posts a lot of great insights and findings here.
This isn’t the thoughtful “Don’t Die” experience people expect from Bryan Johnson. It’s basically a one-person operation with little depth. Posts feel shallow, and when I defended myself against a troll I was instantly banned with no explanation, no warning, no message — just a screen saying “you’re banned, contact support.” The moderation is hypersensitive and heavy-handed. Instead of fostering discussion, it silences people and creates an echo chamber full of overseas profiles and little real substance. If the developer had simply given a reason or a DM, it would have been different. If you’re looking for genuine conversation about health and resilience, this app is a waste of time.
- SHARE: Share your health, achievements, knowledge, workouts, and more with a friendly and encouraging community. - EXPLORE: Connect with local Don’t...