Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗This Solution · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
In app payment only supports creditcards (ever heard of Apple Pay?) and my creditcard payment ALWAYS fail to complete. Then, in order to receive “stars” (whatever you can use those for), you can only order at a terminal in store that DOES NOT work. Ordering at the counter will get you food but no rewards. Carl’s Jr. is more expensive than Macca’s. Granted, your food tastes better but you don’t seem to want to give your customers a decent experience.
Same situation as Steve. I’ve signed up to the new app giving personal information and account details and was promised a bonus famous star. Arrived at Eagleby store and told its no longer available. Staff were not able to help so I was given contact details of operations manager. After two attempts to reach the manager there has been no response. Disgusting service Carl’s. I’m sure the ACCC and OFT will like to hear about this.
The app states that if you sign up you’ll be able to redeem a free famous star with cheese (free cheeseburger) but when you go to redeem it, it tells you it isn’t available. Tried to order a different burger and had me put in all my bank details. After it asked to use a OTP (one time password) to which I clicked no as I would only be using it once and it kicked me out of the menu. Opened it again expecting it to have saved my info and it made me insert it all again manually. Genuinely not worth the struggle that it puts you through. 0/10 waste of time.
You told us, we listened…. Our new & Improved APP is now here! Welcome to the new world of My Carl’s. We are committed to bringing you the best experi...