Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Starbucks Coffee Company · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app is so trash I as a big fan of Starbucks created an account to get free rewards only to get locked out and nobody in Starbucks knows how to access it I even tried contacting support yet they could not find it even though when I try to create a account it still comes up as this is already linked to an email/phone number and also the support is so dumb like literally was in a call and the guy every time I said my name kept saying the letters in my name as a sentence to remember If someone who actually is in the division can help access the account please respond also yes I did try email to reset the password but every time I did it never came through so either Starbucks has a trash system that can’t even bother to send me a new link or it’s something else but either way its a terrible situation.
Whilst I love my Starbucks coffee, and the apps intention is to make ordering easier, there are too many flaws to give the app a 5-Star Review. Firstly, I don’t understand the option of being able to elect to use biometrics when the app is going to fully log you out every few days. The intention of the biometrics is to simplify the login process and once you have been logged out, the re-login option does not allow to enter the user information from Passwords, rather you manually need to type in the phone number and it’s when you get to the password, you then can select the stored password. I know you can hold down, select autofill the go to passwords but that is longer again. Secondly, the find a store screen is flawed. You are unable to have it select your nearest store. The option to select a store gives an alert to enable location settings, but neither the settings within the app, app settings via the iOS settings or the iOS location services settings allow you to enable locations services for this app. Finally, I cannot for the life of me, work out why the app will not allow you to retain multiple ‘favourite stores’.
***Do anyone at Starbucks actually read these reviews? Surely it can’t be that hard to have a coffee app that works? Cannot sign up for Starbucks rewards. Contacted the customer service, they suggested deleting and reinstalling the app. Did that, we’re back to the same problem. Useless! Furthermore maybe for those people who can’t seem to use the app, you could provide a physical coffee rewards card to use. I asked staff at a local store if they had one and simply got told to download the app, which I promptly said it doesn’t work, the staff member couldn’t have cared less really. Further update on this review 26/12… I have a new phone, still doesn’t work for Starbucks rewards! So it’s not me, it’s you Starbucks!!!! Won’t be ordering a coffee until you fix the app. Enjoying my $5 drink of the week at The Coffee Club instead!
The official iPhone app from Starbucks Australia. It's the fastest way to pay at Starbucks - just scan and go. With Starbucks for iPhone, you can now...