Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Thirsty Camel Bottleshops · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This has to be the worst app ever. Constantly having issues where I’m having to re log in. Spend a bucket load of money (been a member for years), have camel cash to spend and then I’m met with a server error. So, I delete and re download the app. Sign in. Now it’s telling me I’ve been a member for a day. I can’t see my barcode and when I go to select my local I’m getting a 503 forbidden error.
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