Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Zambrero · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The app just straight up doesn’t work. I got stuck at every step creating an account, then got stuck when it wanted me to choose a preferred location, then after I finally got through there, on the ‘order setup’ screen it just sits on a loading spinner when I try to continue. On top of that there’s a bunch of elements that get cut off, the DOB spinners revert back to todays day when you try to enter your DOB, clearly nobody actually cares about the app so why even bother making it?
Placed order for pick up ASAP App displayed would be ready for pick up in 20 minutes Twenty minutes elapsed and app showed order ready for pick up Went into store 5 minutes later and order was not even stated. Had to wait another 15 minutes until order was ready. Also the store has run out of guacamole so was not provided
Ordered through the app and after 20 minutes, stated the order was ready for pick up. When at the store, our order had not even been started, had to wait further 10 minutes for employees to start making it, and then further 15 minutes to receive our order. All other experiences through the app were wonderful, but the system to indicate when the other is ready was incredibly inaccurate.
Hungry for a burrito? Order your favourite Zambrero meal for delivery or pickup seamlessly through the Zambrero App. HAVE IT DELIVERED What’s better...