Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Marc Stachel · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
It’s a challenging app, but could be a more intuitive. For example, when reaching an interim gate, the time is cumulative, it does not restart the clock.
The app could be a bit more intuitive, but overall it is interesting challenge. I assumed the timer would reset when reaching the various waypoints, so it took awhile to figurer out I had to restart and achieve the first leg sooner. However, I eventually made it. Also, the virtual instructor does not work well unless you use it from the start of the various courses.
Use thermals and dynamic wind to fly around the given course. You have to fly through all given waypoints to get to the finish line. Compare your flig...