Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Daniel Harlow · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Decided to give it a shot with some friends over the weekend, honestly was a pretty fun experience and ended up playing for hours.
Super fun spelling bee game. Played with a group of friends and it was hilarious what we can (and can't) spell! The Nerd difficulty level is REALLY hard, would recommend medium to start. Game shares who is up next so you can pass the phone to another player before the word pops up, which is helpful.
Exquisite app. Fun time amongst friends and east to use. BE CAREFUL: it is addicting!
"The rules are simple... If you spell a word wrong YOU DRINK! But BEWARE, the more words you spell incorrectly the more difficult it will be to spell...