Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗The Zero-Waste Company SRL · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app could be reasonably decent, but it needs help. First off– the logo is dreadful. Second, please make a real iPad app. I have no intention of using my phone when I’m sitting down at home planning meals based on what I already have. Third– provide an easy-access print-ready display option. I store my recipes on Zotero and don’t want to have to do fiddly photo stitching to get an image I can attach to my files. Fourth— the second recipe I found was missing crucial information. The first step was to prepare the caramelized nuts, and from the way it was set up, I was to add every ingredient to the nuts, including lettuce, cheese, oil, water, etc. Luckily, I found out I could click on the author's name and go to her site to find out what she really meant. Fifth— this is a pie-in-the-sky wish. People don't seem to understand how to compose recipes, and I'd love to see this app or any other provide tutorials. Recipes have traditionally been written with a standard and succinct vocabulary, but, oh my! The things I see online! In the aforementioned recipe, I was instructed to “make the nuts” rather than “prepare” the nuts. I suppose it sounds unimportant to anyone who has found most of their recipes online, but it irritates me. There are so many annoying extras- who needs to be told the first part is the “ingredients “ and the second is “how to make,” “instructions for cooking,” and the many dozens of other ways to clutter things up. The individual steps have just as much excess verbiage. I’ve been cooking since I was about 9 or 10 years old and am old enough to remember Nixon’s resignation and his election. I don't need or want excess stuff in my recipes, so I too often need to rewrite them to make sense. Maybe authors should provide the recipes the way they like them and the traditional, streamlined versions.
Consolidated all my recipes into this app. Love the suggestions from scanning the refrigerator and entering all the items in my pantry. Also had an issue with an update and they fixed it within 30 minutes. Incredible!
The intro animation is super cool and I like the first time setup. But then, the app needs me to sign up to a 7-day trial even before showing any capabilities. I’d usually not go for these setups. Importing recipes, which is the first step is too tedious. Incorrectly listed ingredients from my link and it is almost more work to correct it than to add everything manually. UI is super cool, but slow on my phone and seems clunky.
Scan a cookbook, a handwritten card, or a TikTok. Get a real recipe, not the caption. Then cook it with what's already in the fridge. SAVE RECIPES FR...
| Name | Price | Type |
|---|---|---|
| Monthly | $6.99 | Monthly |
| Yearly - Special offer | $19.99 | Yearly |
| Yearly | $39.99 | Yearly |
| Yearly | $49.99 | Yearly |
| Lifetime subscription | $199.99 | One-time |