Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Deniz Misirlioglu · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I can’t tell if this works or not because I quit entering things into my pantry. It seems like the developers just uploaded every recipe they could get their hands on and ingredients into the database without then sorting it to make sure there were no duplicates. For example: in the oils section, it gives options like cooking spray, olive oil spray, canola oil spray, and oil spray. Why does that need 4 different options? This seriously needs to be cleaned out. And for pity’s sake, ALPHABETIZE the pantry options, please!?
I’ve tried a half dozen or more apps that profess to suggest recipes based on what’s on hand. After laboriously entering the ingredients most apps give useless ideas, if anything. This actually worked. The task of filling out my pantry was amusing when I was asked about every kind of oil, milk, and nut or grain liquids posing as “milk.” I finally said yes to all of them since I can decide what to use when necessary. Cooks who can't deal with substitutions are needlessly limiting themselves.
The Logo is really cool! Hoping the app is the same. Thanks for the free subscription from AppAdvice!
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