Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Cafe Zupas, LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I used the app because I often have issues when ordering via the website. Somehow, the app is even worse. First, it took me several attempts to get the app to find my address for delivery. I had used to the saved address under my profile that Zupas has delivered to multiple times, and it kept saying it wasn’t available. Finally, I re-entered the exact same address, and I was finally able to start my order. Then the real frustration began. At least four times, I went through the entire process of adding all of my items to the cart. The indicator in the top corner even said I had two meals in my cart. Then every time I went to check out, they suddenly cleared and it said a didn’t have any items selected. Okay, fine, let me try again. Lather, rinse, repeat. Finally I decided to do my order via the web browser, and when I logged in to my account it said I had 8 items already in my cart for a total of $65 (though when I checked my cart, all the menu items were blank/“not found”). So it must have cached my info from the app login, but not in any way that was useful. Okay. Delete them all one by one. Go back to menu. Finally get items in cart and complete checkout via web. How on earth can you roll out an app so dysfunctional that it can’t even do the bare minimum of its intended function?
I was really excited to hear that there was now a loyalty program for zupas. It’s one of my favorite restaurants and I was already giving them all my money, so I was pretty pumped to be getting something back😂 However, the loyalty app has been a little finicky. When I want to order something “asap”, it says that time is no longer available, so I have to change it to be a later time. My most recent qualm is that every time I add a try 2 item and then try to scroll to a different part of the menu (like “drinks”) it freezes and won’t let me see the options. For these issues I’ve resorted to ordering online as the desktop version seems to work fine. Updated review: I tried out the app once more hoping the promised fixes would come through, but unfortunately they did not. Though I was able to order on the app, even with a few glitches, once I got to zupas I was informed that my order didn’t come through all the way. It said that I had ordered a you pick 2, but without the details of it. I also asked for no strawberry and bread. What I got was a little box of a strawberry, bread, and butter without my soup and sandwich. The team said that no details about my pick 2 combo showed up on their side. When I was trying to figure out what happened with the worker’s help, another customer said she was having issues ordering that day as well, so she just came in instead of having to deal with it. This is so frustrating😩
I’ve used the previous Cafe Zupas app countless times for ordering without a single issue. The new app unfortunately has some bugs to work out. I tried placing an order multiple times using Apple Pay as my payment method, and the order failed each time. Decided to try a Visa debit card instead. Added new payment method, selected “save card”, and received a “something went wrong” error. Tried multiple times and cards, but could not save any of them to my account. Finally unchecked the “save” option and was able to successfully place an order. So while it appears my order finally went through, it was an ordeal getting there. My hopes are that they fix these issues soon, as I order from Cafe Zupas often! UPDATE: Appears the issue using Apple Pay has been resolved. Was able to place an order and pay with Apple Pay without issue. Added 2 stars to my initial review.
House-Made happiness is a tap away. With the new Café Zupas app, you can get high-quality, from-scratch favorites when and where you want them – witho...