Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Metcash Food & Grocery PTY LTD · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The bones of the app are good but it’s only worth it if you are able to select your nearby IGA. I understand if my local isn’t enabled for online shopping, but surely let me select it to let me view the specials etc… there must be more than a dozen IGAs in Geelong and the Bellarine and yet the nearest store it’s showing up is Point Cook. Hmmm. It’s also very odd to see this app live in conjunction with the old (red icon) IGA Australia app, which *does* serve the purpose of viewing the catalogue for my local store, but without any of the filtering or searching abilities. This app I’m reviewing is a decent app hamstrung by poor store selection.
I appreciate the simple design – not cluttered or overwhelming. Checking out is quick, saving items to list and the buy again functionality is handy. It does what it needs to do without any fuss.
Placed an order, received my groceries within the selected fulfilment time. App does what is is expected to do.
Experience the convenience of shopping for your favourite items in-store from the comfort of your own home with our click-and-collect option, or get y...