Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Kmart Australia Limited · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I lost my paper receipt for some Christmas presents I bought in store and one of the gifts was an RC car that was faulty and broke on Christmas Day within 10 mins of use but I couldn’t find the receipt to return it. Luckily I checked my Kmart app in the hope that because I used have my flybuys linked to my Kmart account that there would be a record of the transaction at least for Proof of purchase but even better there was a digital copy of the actual receipt that I could use! That’s an awesome and helpful feature that most other shopping apps don’t have. The app is easy to use and has so many Helpful functions like that 👏🏽👍🏽
I love that I can be at work and order products that used to be delivered to my door inside my gate , unfortunately a new delivery company has taken over and says they tried to deliver but I have been sick so know this not to be the case then I get a message no door bell rang no ring activity on my cctv to say sorry you weren’t home so we delivered to the Chinese shop in Ashmore plaza ! I work so can not get there normally but as I’ve been off work I was able to go down (burst ear drum) to my shock they had 5 parcels of mine going back 3 weeks I’d totally forgot about so Kmart you really need to be keeping a eye on you delivery drivers because I feel there’s lots of bogan ones out there , I should also add all 5 of those parcels were ticked as delivered and they were not If this continues I will have to stop ordering from you because I do not have time to go to a shop hence I have my products delivered weekly ,
It’s great that Kmart finally has an app, but the app is extremely buggy. The app keeps logging me out and then most of the time when I go to log back in the app won’t let me go to the log on page, when I tap on the ‘log in’ and then tap ‘continue’ when it asks for permission it just keeps redirecting me to the back to the wishlist page (which I can’t access if I can’t log in 🤦🏻♀️). I have also tried logging in via the account tab and it just states that it is redirecting me to the log in page, but it never does, which is extremely frustrating and so I have been using the website until Kmart can create an app that actually works. Other stores have had very functional apps for years, with Kmart being so popular I am surprised it had taken them so long to get an app, but don’t know why it has been so poorly developed and taking so long for bugs to be fixed. The owners of Kmart need to allocate more money towards the app development especially in our digital age.
Shop our huge range of products all at our famously low prices, right here online in the free Kmart App. Download it today! * Shopping made super qu...