Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Daniel Neumeier · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app is simple to use and great to keep track of your time in the water. I am however not impressed with the watch app! It’s got some cool features ie heart rate while in the water and the outside temp, but when I finish the timer the watch shuts down! This can be with 60% battery or 30% battery. Sometimes it won’t shut down and it will use between 3-6% battery.
App simple to use, but would prefer a paid option with no adds, then it would be 5 stars.
ColdBuddy - your Buddy for all activities in the cold. Capture and track all your achievements and improvements in the cold water.