Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Alec Noller · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The very first puzzle in the prologue requires you to visit a well, but both links out of that page lead to blank pages and turns all the other tabs into blank pages as well, making it impossible to progress from there. Complete waste of money.
I’m a big fan of fantasy and RPGs, including text based games, and The Salt Keep did not disappoint. I felt invested in what happens to the characters, and the story keeps you engaged with some fun twists and turns. It would be cool to have some sort of music or sounds to go with the different areas, but that said, the writing did a great job conveying suspense and urgency in the different scenes. I hope we get more games from the developer soon!
Captivating and thrilling interactive fiction with a user interface that is both accessible and lovely.
The Salt Keep is a text adventure (think interactive fiction with Choose Your Own Adventure and RPG mechanics) and should feel familiar to fans of cla...