Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Citizen Athletics · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Better workout program.
I’ve been using this app since it was created, and the website version prior to the app’s existence. Sam and Teddy go above and beyond to create thoughtful, interesting, and effective programming. The workouts cycle every 4 weeks and there is a lot of thought put into periodization and different focus points for each block. Sam and Teddy provide real-time feedback to questions about form, exercise substitutions and so on in the user forum. The videos provided for each exercise are super helpful and provide cues to make sure you’re getting the most out of each movement. Whether your goals are strength, hypertrophy, or simply staying healthy and mobile as you age, Citizen Athletics provides a consistent, sustainable way to stay on top of your goals. I am much stronger and more jacked than the average gym-going person and I credit it to 5 years of consistent training with Citizen Athletics :)
I have loved the actual program and app. When trying to switch from month to month subscription to annual subscription it required me to cancel and then repurchase the year. Now my app no longer works and I haven’t found any way to reach customer service to rectify the issue. I’m complaining here because I don’t know how else to get in touch with anyone at Citizen Athletics through their website or the limited functionality of the “deactivated” app. Please help me get it working again!
Whether you're a high level athlete, or adult trying to perform your best, Citizen Athletics has a track for you. This cutting edge platform brings yo...