Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Holepunch Inc · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Just love it! Why would any chat app NOT be peer to peer? That’s like Adam, Eve, and … Steve? Just creepy to have a server in the middle. Also, if you’re chatting with someone on the same local network, and you both allow the app to discover local network, the chat never even leaves the building. Well done!
Needs robust mDNS/multicast/Bonjour-style local discovery built in by default for pure LAN operation. Also needs to utilize Apple Multipeer Connectivity Framework for local peer-to-peer networking over WiFi and Bluetooth. This would be helpful when connected to networks that don’t have free internet access but allow you to connect to the WiFi still. Such as on an airplane, hotel, or especially a cruise ship.
Ok, so it definitely has a few rough points and some bugs that come from time to time due to it still being Beta. Probably deserves a 4 star because of those, but I’ve been waiting for a truly P2P chat app to feel like it just works for the majority of my life, and Keet has done it. In fact some of its little bugs are exactly what makes it so fascinating, that a purely P2P app built on a network of blind forwarding peers works at all, and even to a degree where I have very simple complaints about it not working exactly like some centralized alternative like Telegram or Signal, is rather an incredible feat actually. I use Keet daily, and have been for more than a year now. It is my main work chat environment, and it’s become an essential part of my workflow. More than anything because it’s the safest way to deliver sensitive information or data directly to who I’m talking with. It’s a great secure channel in that way. If you haven’t explored yet, do so. It’s an all around great chat app, but with numerous benefits of it being private and P2P at every layer is hard to beat.
Keet is the chat app that knows nothing about you — a truly peer-to-peer way to connect. Your messages, files, and calls are shared directly between y...