Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Ball State University (Information Technology) · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I downloaded this for convenience; wanted to see my schedule quicker without having to sign into my browser on my phone. But everything you click pulls up a web browser for you to sign in.
I used to use bConnected to see who was in my classes, what other classes I had with them, and quickly find their email addresses. Sure, you can see you classmates in the “People” tab in your Canvas courses, but 90% of instructors don’t have that tab active, especially for old/previous courses. This app is just a wrapper for a website and provides a worse experience on mobile than just going to the website in Safari.
Cardinal Central—Ball State’s newest integrated, student-focused service center—is a convenient, one-stop location for business processes, resources,...