Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Ball State University (Information Technology) · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Every time I try to go to a different place within the app, it brings me back to the home page and I have to log in again and again. When I try to see important statements like my Ebill statements, the app doesn’t load the statement and kicks me off the app entirely. When I try to use my computer rather than my phone, the links don’t work at all. Overall this app makes things more complicated than they need to be when looking at your student information.
This is far and above a typical university app. A lot of thought has gone into its ease of use and finding info!
MyBallState app fuels success at Ball State University. For students, faculty, and staff, MyBallState provides personalized resources, tools, informat...