Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Glass Cannon Unplugged · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This looks like it’ll help run our games a bit smoother. We’re always looking for the round reference card amongst all of the components, so having it on a phone is great. The automated weather is nice too and makes me wish the dusk and/or morning cards were also automated. The trade system should help out when we’re feeling the heat (frost?) later in the game.
Great board game. Good companion application, which performs as advertised. Being able to stream the music from the companion application to external speakers would elevate it from good to great. But this free application performs as advertised.
I’m a Kickstarter backer and got the all-in bundle. I have played Frost Punk on the Xbox many times, including all the scenarios. There has been a bit of a learning curve to adapt to the minor changes needed to translate a video game to a board game, but I cannot express more about how helpful this app is. This app allows me to focus more on the game and quickly jump to the right place for an explanation of the rules instead of thumbing through the rule book. I especially appreciate the linking between pages in the app such as actions allowing you to quickly jump to the building appendix. The board game has very high replay value even when doing the same scenario since there is multiple, randomized board starting configurations, starting rules, starting technology, starting citizen cards, and starting dusk cards. I’m definitely all-in!
The Beacon could help us establish connections with other Survivors, if there are any. With the connection established we would be able to aid each ot...