Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Country Road · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I’ve been a fan of Mimco for a while with cute bags and jewellery, but this last app update has taken my experience to another level! The new Wishlist boards are a game changer and I can now curate multiple boards for gifting with the holiday season coming up. My daughter and I love exploring the collections and building our wishlists together. The interface is super intuitive and fresh!
I am black MIP and order reasonably regularly. I’ve tried with every different payment method and it will never let me complete checkout on the app. It charges me, I have a charge on my bank account for an hour, it doesn’t put the order thru. The wheel just turns for 15 minutes. Have been trying for months. I have the latest version of the app and can make mimco web orders no issue so it’s not me, it’s the app. So beware the app. It’ll hold your money for a while but you won’t be able to order. The issue is very annoying especially for app only promotions.
Good app for browsing stock but no a Apple Pay and credit card details don’t auto populate from saved cards. So I find myself adding to cart in the app and going to the website to actually pay.
A new way to shop and explore. Unlock early access, app-exclusive styles and bespoke content, and your MIMCollective Rewards—all in one place. The be...