Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Gray Television Group, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
What is wrong with you people you Lay off the people we enjoy like Heidi and mike Doria and hire all these new young people who have no relationship to the news Christ you even lost Melanie. What the heck are you guys thinking? Most people want anchors they can relate to not 29 year olds that are barely out of school. At least you didn’t fire Jason and the rest of the long timers. What does it take to make you see most people watching tv are my age at least in their 50’s and they like longevity young people don’t even watch news. Christ I’m not even going to watch channel 5 since you guys keep laying off all the good anchors. Get your heads out of your xxxx. Get a clue people like familiarity and closeness Family with their news people. I can’t even keep up with all these new idiots you’ve hired to bring news. Get s clue.
It’s easily the best local news app. Lots of content expanding many subjects in an easy and simple menu. Breaking news comes fast and it comes heavily. If you’re not a fan of your phone going off constantly. This ain’t your app. Biggest issue with the app is the fact that on almost all breaking news alerts you swipe to read. It has a half sentence and then tells you to watch the live stream. People own this app to read articles, not watch the news. It makes the news station feel less authentic and more trendy for a millennial crowd that refuses to read. It’s something they should seriously work on.
Love the app. Fox 5 does a great job of keeping the new current in one place. Other news outlets (TV and print) rely on social media for the latest updates, making it necessary to check several places to get current news. Plus the ability to stream from the app is convenient and easy.
FOX5 Vegas provides you with all the news you need in and around Las Vegas.