Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗E.W. Scripps Company · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
While the news content is excellent the app has its problems. Once I’m done reading an article, the only way for me to move on to read other articles is to close the app entirely. The back arrows don’t work very well- once in a while they do. But usually not! It’s very frustrating!
Just a few minutes ago a notice came through about Alex Trebec’s passing. Your article was the best and most detailed and informative. You track the weather so folks will be kept up to date quickly about any pertinent information. You have other articles that let folks know was is happening around the Valley and Northern Arizona. That was crucial when there were several dangerous fires all around.
I love the news coverage via ABC15, but I get so tired of watching ads if I want to listen to a story rather than reading. But what REALLY chaps my hide, is waiting thru the adds to get the “story” and it’s just crappy music with captions added. Now why in the world wound ANYONE want to watch an add and read it any way, set to music. It’s stupid!! My last rant is, why don’t you call it Phoenix 15? For all of Arizona residents who count on news about ARIZONA, we get precious little about any thing else in the news about the other cities in this state. Once in awhile, if there’s a major tragedy in Prescott, Flagstaff, etc., you night cover it. But for the most part, you are catering to the Vally, NOT to the state. So here’s a thought. Own it, call it Valley 15 or something, or step up and CHANGE IT, and make it TRULY Arizona’s Family. Right now it really does not represent ARIZONA’S Family.
ABC15 Arizona in Phoenix gives you up-to-the-minute local news, breaking news alerts, 24/7 live streaming video, accurate weather forecasts, severe we...